Did you know that headline content makes up 50% of your article or blog post effectiveness? Or that headlines with numbers generate on average 73% more social shares and engagement? According to the Content Marketing Institute this is indeed the case!
This subject has always fascinated me and it is the basic psychology of marketing at play here, but if done correctly, the results are mind blowing. In a recent post on LinkedIn, I reached nearly 200,000 views just by asking a simple question, but it clearly resonated with the audience and so here are a few statistics taken from various sources to help you on the road to a 'Viral Post'
Odd numbers work better
The brain believes odd numbers more than even numbers and apparently help people recall information more easily. You can increase your click through rates by up to 20% if you use these in your headline according to Content Marketing Institute.
Blogging is best
The top three content marketing tactics are Blogging, Social Media and Case Studies with Blogging coming out on top at 65% (Linkedin Technology Marketing Community)
Everyone needs a content marketing strategy
Content marketing will help you prepare and plan for reliable and cost-effective sources of website traffic and new leads
Your time matters
81% of marketers found that increased traffic occurred with as little as 6 hours per week invested in social media marketing (Social Media Examiner)
We're spending less
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads (DemandMetric)
Content needs to be relevant
65% of B2B marketers struggle to define what content is effective and what isn’t (Content Marketing Institute)
B2B buyers are most likely to share their name and email address in exchange for Webinars, White Papers, Analyst Reports and Ebooks (DemandGen). Turn your blog posts into an Ebook and try to collect as much information on your subscribers as possible before the conversation rates drop off.
60% of B2B content marketers say producing engaging content is their biggest challenge (Content Marketing Institute / Marketing Profs)
Build your customer portfolio
78% of customers believe that organisations providing custom content are interested in building good relationships (Key Difference Media)
So in summary, we all need to be spending more time on creating content that really engages our audiences and brings value. The Pareto Principle is one that really stands the test of time and highlights that 80% of the effects come from 20% of the causes and this should also be applied to our content management. 20% of our content should engage 80% of our audience!
I hope you’ve found this helpful and to say thanks for reading, you can enjoy our ‘bite-size cheat sheet’ on how to gain more traction on LinkedIn, by popping your email address through our CONTACT page and we'll send you it automatically.
We are also running a FREE workshop on Dynamic blogging, so if you’re interested in learning how to create great content that really engages your audience, click HERE.