We usually all try a few social media platforms before we get a feel for one we really like and which works for us. I’ve dabbled in Facebook, Twitter, Instagram and Pinterest very briefly and always thought Facebook was the one that produced most interaction and the best results for my business. This has all changed in the past 3-4 months for many reasons. Facebook in my mind, keeps changing the goal posts too much. For a social media platform its becoming a little non-social as less and less people seem to see my posts so it almost feels pointless at times.
My new place to hangout is now LinkedIn and it’s blown me away! Like any digital platform, it’s all about learning and getting to know how to use it properly to really gain you the results you need and after having really nurtured relationships on here, I can honestly say this platform is amazing!
Some stats below from Hootsuite:
LinkedIn has over 467 million users
Build as you go... 57% of users do so on their mobiles
Over 130,000 posts are being shared every week! (how are you going to stand out from the crowd?)
If you have a global brand, you have an enormous database of customers just waiting out there....71.5% of users are located outside of the UK with the largest number located in Europe, Middle East and Africa.
Relationship building is key to having a healthy and successful business and where else can you do this en masse like you can on LinkedIn? I’ve made introductions, I’ve referred people, I’ve connected people and that has all been reciprocated. I’ve asked for advice, to borrow equipment, I’ve learned so much by reading others posts and really interacting in debate, its absolutely amazing how much others are willing to give and share and if you delve that little bit deeper, you will find it.
"YOU DON'T BUILD A BUSINESS, YOU BUILD PEOPLE AND THEN PEOPLE BUILD YOUR BUSINESS", Zig Ziglar
Next time I'll tell you the benefits I've gained from LinkedIn to really change the way I do business!